Final Project- SWOT Analysis

The way I have viewed it, no marketing plan is perfect. There are always room for improvement. Company must analysis their strength, weaknesses, opportunities, and threats thought the company marketing campaign. Through this process company will know their strengths, and weakness about the campaign and the product itself. It is very important analysis are done in three crucial periods in marketing plan. those are Planning,  Implementation, Control. At the movement I can only analysis this project from the planning period, because this project has not reached the Implementation and control. "Strengths include internal capabilities, resources, positive situational factors that may help the company to serve its customers and achieve its objectives."( 2 Company and Marketing Strategy Partnering, Introduction An Marketing, Gary Armstrong and Philp Kortler, printed page 55.) Strengths would be would be that marketing plans is for people that want to stay in fit. Chance are very high that this product would be one of the most productive and at the same time it would be taste good.  "Weaknesses include internal limitations and negative situational factors that may interfere with the company’s performance. Opportunities are favorable factors or trends in the external environment that the company may be able to exploit to its advantage. " ( 2 Company and Marketing Strategy Partnering, Introduction An Marketing, Gary Armstrong and Philp Kortler, printed page 55.) Weakness would be that this new product and this may not be markeable thought male consumers. Opportunities would be that not many companies are try to market this kind of yogurt for male consumer, There are more room developed and dominate that market.    

Final Project- Objective

            Objective is to create marketing plans for male yogurt consumers. This objective is unique in certain way. For one objective's subjects are male consumers, who usually do not buy yogurt. Second, the way it is present to the potential customers. Objective of marketing plan always should thought clearly. Objective is like arrow in Bowe. Arrow being the objective and Bow being the marketing plan. With out straight arrow, aimed target can not be met. "The overall advertising objective is to help build customer relationships by communicating customer value. Here, we discuss specific advertising objectives. "(12 Communicating Customer Value Advertising, Marketing An Introduction,  Gary Armstrong and Philp Kortler, printed page 386) solid objective will get the massage across to the customers the company is focusing on. This way customers get a clear understanding of our products. At this point It should be clear to the company what is they goal in the marketing campaign. "An advertising objective is a specific communication task to be accomplished with a specific target audience during a specific period of time." (12 Communicating Customer Value Advertising, Marketing An Introduction,  Gary Armstrong and Philp Kortler, printed page 386). My target audience  are male consumers, product is very useful before going when are going  to the gym. According the two key factor I have decided in come up with a clear and straight objective. The objective is market Yoplait Greek to male consumers for useful product when they attending gym. So the marketing champagne will be done focusing working, people that goes to the gym. Provide them with information  that is necessary to choose your Yopait Greek over energy drinks, and protein shakes. Next is the process choosing the medium for our campaign. Now that we have decided our campaign, company have me elaborated and well described advertising plan.  

EOC Week 9: Mission Statement

Mission statement is very important for marketing, in fact I view as one of the most important things in company. Company’s mission statement is like a thesis of essay, for me it is summary of the company in sense. Define it stand on the market, this could be value, believe, and based on what the company sale. Mission statement doesn’t just go out to customers, its value is held at the heart of employees of that company. Every new worker is introduced to the mission statement in most companies. ”An organization exists to accomplish something, and this purpose should be clearly stated. Forging a sound mission begins with the following questions: What is our business? Who is the customer? What do consumers value? What should our business be?”( 2 Company and Marketing Strategy Partnering to Build Customer Relationships, Marketing An Introduction Gary Armstrong and Philip Kotler, printed page 37.) My Mission “We are the ultimate source of taste, health, and strength”. This phrase stands for the two things taste, health, and strength. That what we sell. My objective was to what we sell is healthy and it gives you strength, and that’s why the customers buy our products before any other products. “Mission statements should be meaningful and specific yet motivating. They should emphasize the company’s strengths in the marketplace. Too often, mission statements are written for public relations purposes and lack specific, workable guidelines.” ( 2 Company and Marketing Strategy Partnering to Build Customer Relationships, Marketing An Introduction Gary Armstrong and Philip Kotler, printed page 37.) The combination all three element what defines this company, people like to eat tasty things, which make them healthy while giving them strength. Current company stands behind the company statement making products that give customer proteins, and vitamins. This mission statement stands for all the products of the company one just one product.

EOC 8: Bad products

Animal sentenced clone, people like to smell natural, but there are also borders. People like to smelling nature, but animals are something else. At first these should sound like great, animal goes everywhere there is no default smell to what they smell like. Some animal smell horrible.  Animals are natural,and also dirty.

                Pepperoni  Donuts are mix of pepperoni  on sugar donuts. For me those two belong in two different spectrum, so it would not have good taste to it. People would not give it a chance because it something that sweet with meat. People like taste sugar donuts with sour. The genral population would find this some what disgusting. 

  chest hair gel is to keep your chest order. but this would be bad idea because people are always covering up.  Most people find alternative solution if they lot of chest hair, because they don't want to go beach or pool with that much hair.

EOC 7: Final- The Pitch

Marketing is the key to branding any products, with advertisements, and customer out reach a product can narrow down to a targeted audience." Demographic factors are the most popular bases for segmenting customer groups. One reason is that consumer needs, wants, and usage rates often vary closely with demographic variables." 6 Customer-Driven Marketing Strategy, Marketing An Introduction, Gary Armstrong, Philip Kotler Page 7 of 50. My assignment is attract my male consumers to buy a product that typically doesn't buy. Typical Male consumers do not like to shop. Even if they do, they use very little time shopping. My strategy to get the male consumers to buy the product, instead of the female consumers buying it for them. Why do I focus on men instead of women. "Family buying roles are changing. For example, 65 percent of men grocery shop regularly while women influence 50 percent of all new technology purchases."  5 Understand Consumer and Business Buyer Behavior, Marketing An Introduction, Gary Armstrong, Philip Kotler Page 18 of 59. I focused much more about food, witch typically brought by women. My product is yogurt name Yopalit Greek, women eat it loss weight for digesting solutions. The second reason is few company only try to market yogurt to for men. Yoplait one had advertisement a man eating his wife's yogurt.  Men can eat it gain weight. Lot of people that goes to gym use protein shakes, premade drinks to gym."Why drink it when you can eat it"  Product can stay the same with the taste, only different is protein. protein shake need lot of liquid to consume lot of protein. but with yogurt you can eat little and consume more protein.  These way  consumer don't have jug down lot of liquid before going to gym. Yogurt would be fast and easy way to consume yogurt.    

EOC Week 6: 9 Apps

3 Good Ideas

Database of student Portal (Student’s Haven)

Today most students turn in their though a student portal use of web. I been in ITT technical Institute, where they uses, even in my high school had web base student portal, where students, teacher, and even parents can go check on progress of a student. App should have ways to turn in student works. This would be universal database student portals, where any student can upload their homework to their schools for students.

Virtual Flash Drive (VF Drive)

App let the user accessible to upload or download any file type. Wireless connects to a computer from, and can also upload and download any file using your mobile phone. When you save copy on your phone. This app will let you download anything using your iphone.

Alarm Before Accidents

Walking while texting , playing games, calling. App with a alarm that let you know when you hit something. Alarm should off go according to traveling speed of the user.

Bad Apps

"I hate to be a party pooper, but let's face it: Crappy apps are becoming commonplace on the iPhone. "

(By JR Raphael , PCWorld    Aug 13, 2009 6:00 pm)

FatBurner2k

The app let you iphone be the gym. It start vibrating witch make you lose weight. why waist that money to buy the app, jogging and going to gym would be much better idea.

Kiss Me 

It is app that allow you kiss you cell phone in order to find out your kissing rate. The way I see it, people have the phone in sweaty pockets, some sit on it all day , and rub it against their face. last thing a person should put that on their pocket.

SimStapler

The real time equipment simulator, it let you staple thing virtually. I do not see the point of this app. Last time I stapled something, it wasn't that fun.

Best Apps

Angry Birds

A cartoon game, very addictive, fun play and worth spending that $.99 for most people. It let you use birds as weapons to defeat the green pigs. there is so many level for $.99.

Shazam

 "Faster tagging experience and cool new features including 30 sec previews, Tag Charts from 20 countries, Lyrics and Tag on startup! Shazam gives you instant satisfaction when you want to know what song is playing." (apple.com) Let record music that you don't know, and it will give you the song name. This app is very useful when you listening to new song, and you don't know what that song, with this app you record it and tag it. It will you links to YouTube video, lyrics, and iTunes download link for that song.

Pandora 

Sick listening to song from your iPod, start listening to songs over the internet radio. This app let you search your stations by artists, songs, and albums. The best part about is that it is free.  "Pandora on the iPhone is fully integrated with Pandora on the web. Enjoy all your existing stations - and create new ones right from your iPhone, iPod Touch or iPad." apple.com. Pandora isn't just for iphone it is available in so many other mediums.

EOC Week 5: Best and Worst Superbal Ads

Best Ad



Ad Volkswagen Passal : Young Vader

This caught my eye soon as I watched it. It starts with mysterious start war music, Then I was curious what the little Vader do next. Then he try to move things with his mind. I would it to pretty funny, and cute. Even if you do not know start wars you can relate some child play. Ad focus on key feature of the car, that you start the car with remote button, and it make it look like it's miracle. I found this idea to pretty unique in own way. Key elements for it success are the kid and star wars reference. Those key is what attracts the people to watch the ad. This ad to me achieved the sprit of super bowl ads, which is to be funny, to the point, and getting the message through. I think it's a success, because event like super bowl marketing champagne is very broad. This ad very simple but can reach to broad segment of people.


Worst Ad
<a href="http://msn.foxsports.com/video?vid=ff77380d-b67f-43cf-ad17-c4684d61f404" target="_new" title="">Hyundai: Relax</a>


Hyundai: Relax

the commercial contains a abstract images of part of the car. This is your typical car ad. To me I think super bowl is the black friday of marketing. Company is need to put their best efforts for their marketing campaigns. Many viewers watch the super bowl to watch the super bowl ads. companies should bring one of kind, creative, funny ads to the table. Most importantly it must get the message across. I think in this case, I see this kind of ad everyday. So there for I'm most likely to remember unique ad that has sense humor. I think ad itself is good. but this isn't a regular day, just being good isn't going cut customers wish list. I find it creative, but it does not give out anything for that ad to stand out.