Marketing is the key to branding any products, with advertisements, and customer out reach a product can narrow down to a targeted audience." Demographic factors are the most popular bases for segmenting customer groups. One reason is that consumer needs, wants, and usage rates often vary closely with demographic variables." 6 Customer-Driven Marketing Strategy, Marketing An Introduction, Gary Armstrong, Philip Kotler Page 7 of 50. My assignment is attract my male consumers to buy a product that typically doesn't buy. Typical Male consumers do not like to shop. Even if they do, they use very little time shopping. My strategy to get the male consumers to buy the product, instead of the female consumers buying it for them. Why do I focus on men instead of women. "Family buying roles are changing. For example, 65 percent of men grocery shop regularly while women influence 50 percent of all new technology purchases." 5 Understand Consumer and Business Buyer Behavior, Marketing An Introduction, Gary Armstrong, Philip Kotler Page 18 of 59. I focused much more about food, witch typically brought by women. My product is yogurt name Yopalit Greek, women eat it loss weight for digesting solutions. The second reason is few company only try to market yogurt to for men. Yoplait one had advertisement a man eating his wife's yogurt. Men can eat it gain weight. Lot of people that goes to gym use protein shakes, premade drinks to gym."Why drink it when you can eat it" Product can stay the same with the taste, only different is protein. protein shake need lot of liquid to consume lot of protein. but with yogurt you can eat little and consume more protein. These way consumer don't have jug down lot of liquid before going to gym. Yogurt would be fast and easy way to consume yogurt.
