Wednesday, February 2, 2011

Week 4 EOC: Business to Business Vs Consumer Market


                Consumer marketing goes for the regular customers. I count myself to be final buyer, include to consumer market. But companies are not just selling consumer to buy their products, they must also convince other business to buy their products and that business marketing. Although consumer marketing and business marking looks there, there are some variations. “Business markets differ in many ways from consumer markets. The main differences are in market structure and demand, the nature of the buying unit, and the types of decisions and the decision process involved” (Marketing: An Introduction for Education Management Corporation, 10th Edition, Gary Armstrong and Philip Kotle printed page 157.) Consumer marketing very broad and wage and focusing on large amounted of targeted audience. For example, company goes through various mediums to reach consumer by web, phone, and television. As compare to the business marketing tends to be direct and short marking compare to business. A person would expect that consumer market to bigger than business market, because it is more wage and board, focus for more audiences. But it is the other way around, business marketing is usually tends to be bigger than the consumer markets. “The business marketer normally deals with far fewer but far larger buyers than the consumer marketer do. Even in large business markets, a few buyers often account for most of the purchasing.” (Marketing: An Introduction for Education Management Corporation, 10th Edition, Gary Armstrong and Philip Kotle printed page 157.)  Business markets deals with supplier’s to make their products then the company sells to retailer. Banks takes investments from other businesses and then the banks invest and loan money they make more money that way.  Similarity for both marketing would be, there are both keys to having successful business. Business Marketing is more about marketing structure and demand, concerning profits. But if customer satisfactions are not made the retailers wouldn’t make any profits.  For business to find it’s balance marking structure, as well the customer satisfaction.

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