Ad Volkswagen Passal : Young Vader
This caught my eye soon as I watched it. It starts with mysterious start war music, Then I was curious what the little Vader do next. Then he try to move things with his mind. I would it to pretty funny, and cute. Even if you do not know start wars you can relate some child play. Ad focus on key feature of the car, that you start the car with remote button, and it make it look like it's miracle. I found this idea to pretty unique in own way. Key elements for it success are the kid and star wars reference. Those key is what attracts the people to watch the ad. This ad to me achieved the sprit of super bowl ads, which is to be funny, to the point, and getting the message through. I think it's a success, because event like super bowl marketing champagne is very broad. This ad very simple but can reach to broad segment of people.
Worst Ad
Hyundai: Relax
the commercial contains a abstract images of part of the car. This is your typical car ad. To me I think super bowl is the black friday of marketing. Company is need to put their best efforts for their marketing campaigns. Many viewers watch the super bowl to watch the super bowl ads. companies should bring one of kind, creative, funny ads to the table. Most importantly it must get the message across. I think in this case, I see this kind of ad everyday. So there for I'm most likely to remember unique ad that has sense humor. I think ad itself is good. but this isn't a regular day, just being good isn't going cut customers wish list. I find it creative, but it does not give out anything for that ad to stand out.
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