There lot kids in school who wants to buy games and play all day. I’m still a video game fanatic, but like most of the gamers I want to play the new and improve games that are coming out everyday. Video gaming company need lower the prices of these new games. "videogame sales plunged by a record 29% year over year, according to market-research firm NPD Group. Meanwhile, sales of consoles such as Microsoft Corp.'s Xbox 360 and Nintendo Co.'s Wii plummeted 38%". ( Wall Street Journal, Videogame Makers Can't Dodge Recession, pg.1). Simple explanation behind these loss, Video game are expensive beyond there are value. A new game cost about 60.00 to 70.00. Console like Xbox 360 are charging for online gaming. Upgrade are being sold are whole new purchase. For example to use the Xbox Kinetic t person would need newer version of Xbox 360. These expense are going high up. It loosing the value of the gaming . 18% of Americans who play games are teens, the 33% of who play games are matures according to demographic data collected by Entertainment Software association. Most teens can not afford 60.00 or 70.00 game, same goes to the colleges student. "The weakness stems from more consumers sitting on the sidelines and tightening their purse strings, especially as they wait for Nintendo, Microsoft and Sony Corp., the maker of the PlayStation 3, to cut the prices of their consoles. Many console and PC game sales are also being cannibalized by digitally downloaded games and alternative entertainment sources like Apple Inc.'s iPhone"( Wall Street Journal, Video game Makers Can't Dodge Recession, pg.2) The solution us petty gamer have these days is to play mobile game or start playing online video games through the computer. The point of these game are to give you thrill, relax you of other problem. If buy a game it also give you headache , why buy them ? Gaming company's need to look at their pricing, match them with demographics and survays find and way to lower pricing.
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