According to our text book, I fall into the millennial category. Millennial generation is very fluent with digital technology. This is the age of information technology, Millennial are in their golden age. Millennial are generation first generation to grow up with technology. “They don’t just embrace technology; it’s a way of life. The Millennial were the first generation to grow up in a world filled with computers, cell phones, satellite TV, iPods, and online social networks. A recent study found that 91 percent of Millennial are on the Web, making up 32 percent of all U.S. Internet users. According to another study, 77 percent of Millennial frequent social networking sites and 71 percent use instant messaging” (Marketing: An Introduction for Education Management Corporation, 10th Edition, Gary Armstrong and Philip Kotler, Pg 74.) Book gives a very similar description to my characteristics. But when I was in Sri Lanka, I had very limited resource to technology. It changed really quickly soon as I moved to USA. Now I do not know what I would do without my internet and computer. My computer is the tool that allows me to survive, I’m learning to create for my career, and I go for entertainment for internet, such as Netflix, Hulu. My social networking about 50% to 85% done with Facebook. Because this era people have less time to socialize, lots of them have to be texts and facebook. I talk to all of my relative in my country using Skype. I’m also very much attached to my Iphone, that where I check my mail, texting, music, some time even streaming movies. I no longer go to the computer check go check mails, or listen to music. This is very most millennial attached to the newest technology, This make it easier market company to getting reach with these younger generation.
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