Thursday, March 17, 2011

EOC: Week 10: What Channels are you going to do to get your product noticed?


There are many channel and mediums I plan to use.  Web adverting as the medium for advertising. Channel and Mediums of advertising is combination, that needs to work together. Web Marketing is can reach to many people unlike in the past.  It can be link to can be directed to our marketing sites. Web marketing is has no time limitations as if you running ad in TV you have only few minutes. Could also help my target customers finding the current disturbers of our product. "Similarly, to remain competitive, product and service producers must develop new channel opportunities, such as the Internet and other direct channels. However, developing these new channels often brings them into direct competition with their established channels, resulting in conflict." (10 Marketing Channels Delivering Customer Value, Marketing An Introduction,  Gary Armstrong and Philp Kortler, printed page 321).  Give them clear choices between other product and give details about the product. The distributers will be gas stations, pharmacies, and glossary stores. There will online coupons for products that you can go to  print where ever the customer wants to. After the lunched of the product launched for is there for while, there will be evaluation of the product and survey the customer to if they like to online disruptions as well. "The business marketer can use its own sales force to sell directly to business customers. Or it can sell to various types of intermediaries, who in turn sell to these customers. Consumer and business marketing channels with even more levels can sometimes be found, but less often. From the producer’s point of view, a greater number of levels means less control and greater channel complexity"(10 Marketing Channels Delivering Customer Value, Marketing An Introduction,  Gary Armstrong and Philp Kortler, printed page 314). IT is harder to deal with more channels, so sending products to Vons, Albertsons, Smiths, other competitors is very complex.  There price tend tor very because of their sales and promotions. These factor will less if the company itself have some distribution power as well.

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