EOC Week 9: Mission Statement

Mission statement is very important for marketing, in fact I view as one of the most important things in company. Company’s mission statement is like a thesis of essay, for me it is summary of the company in sense. Define it stand on the market, this could be value, believe, and based on what the company sale. Mission statement doesn’t just go out to customers, its value is held at the heart of employees of that company. Every new worker is introduced to the mission statement in most companies. ”An organization exists to accomplish something, and this purpose should be clearly stated. Forging a sound mission begins with the following questions: What is our business? Who is the customer? What do consumers value? What should our business be?”( 2 Company and Marketing Strategy Partnering to Build Customer Relationships, Marketing An Introduction Gary Armstrong and Philip Kotler, printed page 37.) My Mission “We are the ultimate source of taste, health, and strength”. This phrase stands for the two things taste, health, and strength. That what we sell. My objective was to what we sell is healthy and it gives you strength, and that’s why the customers buy our products before any other products. “Mission statements should be meaningful and specific yet motivating. They should emphasize the company’s strengths in the marketplace. Too often, mission statements are written for public relations purposes and lack specific, workable guidelines.” ( 2 Company and Marketing Strategy Partnering to Build Customer Relationships, Marketing An Introduction Gary Armstrong and Philip Kotler, printed page 37.) The combination all three element what defines this company, people like to eat tasty things, which make them healthy while giving them strength. Current company stands behind the company statement making products that give customer proteins, and vitamins. This mission statement stands for all the products of the company one just one product.