Final Project: Target marketing strategy

Target marketing strategy, It important that the company convey it's massage specially to the future customers. This build between customers and the company. Yoplait Greek target audience are men that want to be in shape. People often look for the best product that they feel is worth spending their money. " Target marketing strategy outlines how the company intends to create value for target customers in order to capture value in return. In this section, the planner explains how each strategy responds to the threats, opportunities, and critical issues spelled out earlier in the plan." ( 2 Company and Marketing Strategy Partnering, Marketing An Introduction,  Gary Armstrong and Philp Kortler, printed page 321)  Yoplait Greek is product that comes with lot upside, Yoplait Greek is giving more protein at same time It is taste good.  "Company must decide which and how many segments it will target. A target market consists of a set of buyers who share common needs or characteristics that the company decides to serve. Market targeting can be carried out at several different levels." (6 Customer-Driven Marketing Strategy Creating, Marketing An Introduction,  Gary Armstrong and Philp Kortler, printed page 186)  The company is going create a Web brochures that will empathize on the good its. It will also have funny little clips to draw in the target audience. My plan is to give little bit entertainment and little bit information.