Final Project- SWOT Analysis

The way I have viewed it, no marketing plan is perfect. There are always room for improvement. Company must analysis their strength, weaknesses, opportunities, and threats thought the company marketing campaign. Through this process company will know their strengths, and weakness about the campaign and the product itself. It is very important analysis are done in three crucial periods in marketing plan. those are Planning,  Implementation, Control. At the movement I can only analysis this project from the planning period, because this project has not reached the Implementation and control. "Strengths include internal capabilities, resources, positive situational factors that may help the company to serve its customers and achieve its objectives."( 2 Company and Marketing Strategy Partnering, Introduction An Marketing, Gary Armstrong and Philp Kortler, printed page 55.) Strengths would be would be that marketing plans is for people that want to stay in fit. Chance are very high that this product would be one of the most productive and at the same time it would be taste good.  "Weaknesses include internal limitations and negative situational factors that may interfere with the company’s performance. Opportunities are favorable factors or trends in the external environment that the company may be able to exploit to its advantage. " ( 2 Company and Marketing Strategy Partnering, Introduction An Marketing, Gary Armstrong and Philp Kortler, printed page 55.) Weakness would be that this new product and this may not be markeable thought male consumers. Opportunities would be that not many companies are try to market this kind of yogurt for male consumer, There are more room developed and dominate that market.