Final Project- Objective

            Objective is to create marketing plans for male yogurt consumers. This objective is unique in certain way. For one objective's subjects are male consumers, who usually do not buy yogurt. Second, the way it is present to the potential customers. Objective of marketing plan always should thought clearly. Objective is like arrow in Bowe. Arrow being the objective and Bow being the marketing plan. With out straight arrow, aimed target can not be met. "The overall advertising objective is to help build customer relationships by communicating customer value. Here, we discuss specific advertising objectives. "(12 Communicating Customer Value Advertising, Marketing An Introduction,  Gary Armstrong and Philp Kortler, printed page 386) solid objective will get the massage across to the customers the company is focusing on. This way customers get a clear understanding of our products. At this point It should be clear to the company what is they goal in the marketing campaign. "An advertising objective is a specific communication task to be accomplished with a specific target audience during a specific period of time." (12 Communicating Customer Value Advertising, Marketing An Introduction,  Gary Armstrong and Philp Kortler, printed page 386). My target audience  are male consumers, product is very useful before going when are going  to the gym. According the two key factor I have decided in come up with a clear and straight objective. The objective is market Yoplait Greek to male consumers for useful product when they attending gym. So the marketing champagne will be done focusing working, people that goes to the gym. Provide them with information  that is necessary to choose your Yopait Greek over energy drinks, and protein shakes. Next is the process choosing the medium for our campaign. Now that we have decided our campaign, company have me elaborated and well described advertising plan.