Final Project- Distribution

Distribution is one of the important factors of our product. The pricing could change according to distributors. If there are many distributors, it becomes more and more complex." The producer should establish a list price and a fair set of discounts for intermediaries. It must define each channel member’s territory, and it should be careful about where it places new resellers." (10 Marketing Channels Delivering Customer Value, Marketing An Introduction,  Gary Armstrong and Philp Kortler, printed page 324) The distributors will be gas stations, pharmacies, and glossary stores. There will online coupons for products that you can go to  print where ever the customer wants to. After the lunched of the product launched for is there for while, there will be evaluation of the product and survey the customer to if they like to online disruptions as well. "By using selective distribution, they can develop good working relationships with selected channel members and expect a better-than-average selling effort. Selective distribution gives producers good market coverage with more control and less cost than does intensive distribution." (10 Marketing Channels Delivering Customer Value, Marketing An Introduction,  Gary Armstrong and Philp Kortler, printed page 324) It is harder to deal with more channels, so sending products to Vons, Albertsons, Smiths, other competitors is very complex, but it is very good start.  There price tend tor very because of their sales and promotions. These factor will less if the company itself have some distribution power as well.