Final Project- Price

Price of the product is determined by the cost , profit, and competitors pricing. These factor helps me to narrow down the pricing range. "Even small differences in price can signal product differences. Consider a stereo receiver priced at $300 compared to one priced at $299.99. The actual price difference is only 1 cent, but the psychological difference can be much greater" (9 Pricing Understanding and Capturing Customer, Marketing An Introduction,  Gary Armstrong and Philp Kortler, printed page 294)The considering that the competition is less for protein based yogurt I have set the price up to $2.00 for  6oz cup. Customers get double the amount they usually get and also get protein with it as well.  "Consumers don’t have the time, ability, or inclination to research different brands or stores, compare prices, and get the best deals. Instead, they may rely on certain cues that signal whether a price is high or low." (9 Pricing Understanding and Capturing Customer, Marketing An Introduction,  Gary Armstrong and Philp Kortler, printed page 294) However there will be other product on selves like Activa. The consumers will see the price difference between our product and other products.