Final Project- Product

Product will be divided into the original, witch what the company will start with. Then it will divide into three more flavor of yogurt as the company gain growth through this product. "new-product development must be customer-centered." (8 Developing New Products, Marketing An Introduction,  Gary Armstrong and Philp Kortler, printed page 253) Flavors will be honey, blueberry and strawberry flavors. The product will be contained in cup, witch will hold up to 6oz. This yogurt is fat free, also contain vitamin A, B,D. "Successful new-product development begins with a thorough understanding of what consumers need and value"(8 Developing New Products, Marketing An Introduction,  Gary Armstrong and Philp Kortler, printed page 253) Offering them healthy product, with various flavor will help this product to sell.