Final Project- Implemtation Ecalution Control

Evaluating the product and the company is good way to find if this good product. "Evaluation stage, the consumer ranks brands and forms purchase intentions. Generally, the consumer’s purchase decision will be to buy the most preferred brand."( 5 Understanding Consumer and Business Buyer, Marketing An Introduction,  Gary Armstrong and Philp Kortler, printed page 154)Evaluate through trial marketing, sales chart, product profits, survey we can learn our mistakes and improve the product. And also invest in to new flavor of yogurt. "Control consists of measuring and evaluating the results of marketing activities and taking corrective action where needed"(2 Company and Marketing Strategy Partnering, Marketing An Introduction,  Gary Armstrong and Philp Kortler, printed page 55)