Final Project- Implemtation Ecalution Control

Evaluating the product and the company is good way to find if this good product. "Evaluation stage, the consumer ranks brands and forms purchase intentions. Generally, the consumer’s purchase decision will be to buy the most preferred brand."( 5 Understanding Consumer and Business Buyer, Marketing An Introduction,  Gary Armstrong and Philp Kortler, printed page 154)Evaluate through trial marketing, sales chart, product profits, survey we can learn our mistakes and improve the product. And also invest in to new flavor of yogurt. "Control consists of measuring and evaluating the results of marketing activities and taking corrective action where needed"(2 Company and Marketing Strategy Partnering, Marketing An Introduction,  Gary Armstrong and Philp Kortler, printed page 55)

Final Project- Price

Price of the product is determined by the cost , profit, and competitors pricing. These factor helps me to narrow down the pricing range. "Even small differences in price can signal product differences. Consider a stereo receiver priced at $300 compared to one priced at $299.99. The actual price difference is only 1 cent, but the psychological difference can be much greater" (9 Pricing Understanding and Capturing Customer, Marketing An Introduction,  Gary Armstrong and Philp Kortler, printed page 294)The considering that the competition is less for protein based yogurt I have set the price up to $2.00 for  6oz cup. Customers get double the amount they usually get and also get protein with it as well.  "Consumers don’t have the time, ability, or inclination to research different brands or stores, compare prices, and get the best deals. Instead, they may rely on certain cues that signal whether a price is high or low." (9 Pricing Understanding and Capturing Customer, Marketing An Introduction,  Gary Armstrong and Philp Kortler, printed page 294) However there will be other product on selves like Activa. The consumers will see the price difference between our product and other products. 

Final Project- Distribution

Distribution is one of the important factors of our product. The pricing could change according to distributors. If there are many distributors, it becomes more and more complex." The producer should establish a list price and a fair set of discounts for intermediaries. It must define each channel member’s territory, and it should be careful about where it places new resellers." (10 Marketing Channels Delivering Customer Value, Marketing An Introduction,  Gary Armstrong and Philp Kortler, printed page 324) The distributors will be gas stations, pharmacies, and glossary stores. There will online coupons for products that you can go to  print where ever the customer wants to. After the lunched of the product launched for is there for while, there will be evaluation of the product and survey the customer to if they like to online disruptions as well. "By using selective distribution, they can develop good working relationships with selected channel members and expect a better-than-average selling effort. Selective distribution gives producers good market coverage with more control and less cost than does intensive distribution." (10 Marketing Channels Delivering Customer Value, Marketing An Introduction,  Gary Armstrong and Philp Kortler, printed page 324) It is harder to deal with more channels, so sending products to Vons, Albertsons, Smiths, other competitors is very complex, but it is very good start.  There price tend tor very because of their sales and promotions. These factor will less if the company itself have some distribution power as well.

Final Project- Product

Product will be divided into the original, witch what the company will start with. Then it will divide into three more flavor of yogurt as the company gain growth through this product. "new-product development must be customer-centered." (8 Developing New Products, Marketing An Introduction,  Gary Armstrong and Philp Kortler, printed page 253) Flavors will be honey, blueberry and strawberry flavors. The product will be contained in cup, witch will hold up to 6oz. This yogurt is fat free, also contain vitamin A, B,D. "Successful new-product development begins with a thorough understanding of what consumers need and value"(8 Developing New Products, Marketing An Introduction,  Gary Armstrong and Philp Kortler, printed page 253) Offering them healthy product, with various flavor will help this product to sell.

Final-Promotion

There several different way to promote our product. We should always be paying attentions to what the customer wants. Do surveys , to see other possible favors that we can come up with for this product. This also sent the message that the company is try to give their best services. "Business promotions are used to generate business leads, stimulate purchases, reward customers, and motivate salespeople." (13 Personal Selling and Sales Promotion, Marketing An Introduction,  Gary Armstrong and Philp Kortler, printed page 436) Have business, marketing promotion letting the customer know about our products. "Several factors have contributed to the rapid growth of sales promotion, particularly in consumer markets." "(13 Personal Selling and Sales Promotion, Marketing An Introduction,  Gary Armstrong and Philp Kortler, printed page 432)  Help up sale our product there will promotions pricing (witch is only temporality at special occasions.) 
http://tierendu07.aisites.com/Final.swf

Final Project: Target marketing strategy

Target marketing strategy, It important that the company convey it's massage specially to the future customers. This build between customers and the company. Yoplait Greek target audience are men that want to be in shape. People often look for the best product that they feel is worth spending their money. " Target marketing strategy outlines how the company intends to create value for target customers in order to capture value in return. In this section, the planner explains how each strategy responds to the threats, opportunities, and critical issues spelled out earlier in the plan." ( 2 Company and Marketing Strategy Partnering, Marketing An Introduction,  Gary Armstrong and Philp Kortler, printed page 321)  Yoplait Greek is product that comes with lot upside, Yoplait Greek is giving more protein at same time It is taste good.  "Company must decide which and how many segments it will target. A target market consists of a set of buyers who share common needs or characteristics that the company decides to serve. Market targeting can be carried out at several different levels." (6 Customer-Driven Marketing Strategy Creating, Marketing An Introduction,  Gary Armstrong and Philp Kortler, printed page 186)  The company is going create a Web brochures that will empathize on the good its. It will also have funny little clips to draw in the target audience. My plan is to give little bit entertainment and little bit information.

EOC: Week 10: What Channels are you going to do to get your product noticed?

There are many channel and mediums I plan to use.  Web adverting as the medium for advertising. Channel and Mediums of advertising is combination, that needs to work together. Web Marketing is can reach to many people unlike in the past.  It can be link to can be directed to our marketing sites. Web marketing is has no time limitations as if you running ad in TV you have only few minutes. Could also help my target customers finding the current disturbers of our product. "Similarly, to remain competitive, product and service producers must develop new channel opportunities, such as the Internet and other direct channels. However, developing these new channels often brings them into direct competition with their established channels, resulting in conflict." (10 Marketing Channels Delivering Customer Value, Marketing An Introduction,  Gary Armstrong and Philp Kortler, printed page 321).  Give them clear choices between other product and give details about the product. The distributers will be gas stations, pharmacies, and glossary stores. There will online coupons for products that you can go to  print where ever the customer wants to. After the lunched of the product launched for is there for while, there will be evaluation of the product and survey the customer to if they like to online disruptions as well. "The business marketer can use its own sales force to sell directly to business customers. Or it can sell to various types of intermediaries, who in turn sell to these customers. Consumer and business marketing channels with even more levels can sometimes be found, but less often. From the producer’s point of view, a greater number of levels means less control and greater channel complexity"(10 Marketing Channels Delivering Customer Value, Marketing An Introduction,  Gary Armstrong and Philp Kortler, printed page 314). IT is harder to deal with more channels, so sending products to Vons, Albertsons, Smiths, other competitors is very complex.  There price tend tor very because of their sales and promotions. These factor will less if the company itself have some distribution power as well.

Final Project- SWOT Analysis

The way I have viewed it, no marketing plan is perfect. There are always room for improvement. Company must analysis their strength, weaknesses, opportunities, and threats thought the company marketing campaign. Through this process company will know their strengths, and weakness about the campaign and the product itself. It is very important analysis are done in three crucial periods in marketing plan. those are Planning,  Implementation, Control. At the movement I can only analysis this project from the planning period, because this project has not reached the Implementation and control. "Strengths include internal capabilities, resources, positive situational factors that may help the company to serve its customers and achieve its objectives."( 2 Company and Marketing Strategy Partnering, Introduction An Marketing, Gary Armstrong and Philp Kortler, printed page 55.) Strengths would be would be that marketing plans is for people that want to stay in fit. Chance are very high that this product would be one of the most productive and at the same time it would be taste good.  "Weaknesses include internal limitations and negative situational factors that may interfere with the company’s performance. Opportunities are favorable factors or trends in the external environment that the company may be able to exploit to its advantage. " ( 2 Company and Marketing Strategy Partnering, Introduction An Marketing, Gary Armstrong and Philp Kortler, printed page 55.) Weakness would be that this new product and this may not be markeable thought male consumers. Opportunities would be that not many companies are try to market this kind of yogurt for male consumer, There are more room developed and dominate that market.    

Final Project- Objective

            Objective is to create marketing plans for male yogurt consumers. This objective is unique in certain way. For one objective's subjects are male consumers, who usually do not buy yogurt. Second, the way it is present to the potential customers. Objective of marketing plan always should thought clearly. Objective is like arrow in Bowe. Arrow being the objective and Bow being the marketing plan. With out straight arrow, aimed target can not be met. "The overall advertising objective is to help build customer relationships by communicating customer value. Here, we discuss specific advertising objectives. "(12 Communicating Customer Value Advertising, Marketing An Introduction,  Gary Armstrong and Philp Kortler, printed page 386) solid objective will get the massage across to the customers the company is focusing on. This way customers get a clear understanding of our products. At this point It should be clear to the company what is they goal in the marketing campaign. "An advertising objective is a specific communication task to be accomplished with a specific target audience during a specific period of time." (12 Communicating Customer Value Advertising, Marketing An Introduction,  Gary Armstrong and Philp Kortler, printed page 386). My target audience  are male consumers, product is very useful before going when are going  to the gym. According the two key factor I have decided in come up with a clear and straight objective. The objective is market Yoplait Greek to male consumers for useful product when they attending gym. So the marketing champagne will be done focusing working, people that goes to the gym. Provide them with information  that is necessary to choose your Yopait Greek over energy drinks, and protein shakes. Next is the process choosing the medium for our campaign. Now that we have decided our campaign, company have me elaborated and well described advertising plan.  

EOC Week 9: Mission Statement

Mission statement is very important for marketing, in fact I view as one of the most important things in company. Company’s mission statement is like a thesis of essay, for me it is summary of the company in sense. Define it stand on the market, this could be value, believe, and based on what the company sale. Mission statement doesn’t just go out to customers, its value is held at the heart of employees of that company. Every new worker is introduced to the mission statement in most companies. ”An organization exists to accomplish something, and this purpose should be clearly stated. Forging a sound mission begins with the following questions: What is our business? Who is the customer? What do consumers value? What should our business be?”( 2 Company and Marketing Strategy Partnering to Build Customer Relationships, Marketing An Introduction Gary Armstrong and Philip Kotler, printed page 37.) My Mission “We are the ultimate source of taste, health, and strength”. This phrase stands for the two things taste, health, and strength. That what we sell. My objective was to what we sell is healthy and it gives you strength, and that’s why the customers buy our products before any other products. “Mission statements should be meaningful and specific yet motivating. They should emphasize the company’s strengths in the marketplace. Too often, mission statements are written for public relations purposes and lack specific, workable guidelines.” ( 2 Company and Marketing Strategy Partnering to Build Customer Relationships, Marketing An Introduction Gary Armstrong and Philip Kotler, printed page 37.) The combination all three element what defines this company, people like to eat tasty things, which make them healthy while giving them strength. Current company stands behind the company statement making products that give customer proteins, and vitamins. This mission statement stands for all the products of the company one just one product.

EOC 8: Bad products

Animal sentenced clone, people like to smell natural, but there are also borders. People like to smelling nature, but animals are something else. At first these should sound like great, animal goes everywhere there is no default smell to what they smell like. Some animal smell horrible.  Animals are natural,and also dirty.

                Pepperoni  Donuts are mix of pepperoni  on sugar donuts. For me those two belong in two different spectrum, so it would not have good taste to it. People would not give it a chance because it something that sweet with meat. People like taste sugar donuts with sour. The genral population would find this some what disgusting. 

  chest hair gel is to keep your chest order. but this would be bad idea because people are always covering up.  Most people find alternative solution if they lot of chest hair, because they don't want to go beach or pool with that much hair.

EOC 7: Final- The Pitch

Marketing is the key to branding any products, with advertisements, and customer out reach a product can narrow down to a targeted audience." Demographic factors are the most popular bases for segmenting customer groups. One reason is that consumer needs, wants, and usage rates often vary closely with demographic variables." 6 Customer-Driven Marketing Strategy, Marketing An Introduction, Gary Armstrong, Philip Kotler Page 7 of 50. My assignment is attract my male consumers to buy a product that typically doesn't buy. Typical Male consumers do not like to shop. Even if they do, they use very little time shopping. My strategy to get the male consumers to buy the product, instead of the female consumers buying it for them. Why do I focus on men instead of women. "Family buying roles are changing. For example, 65 percent of men grocery shop regularly while women influence 50 percent of all new technology purchases."  5 Understand Consumer and Business Buyer Behavior, Marketing An Introduction, Gary Armstrong, Philip Kotler Page 18 of 59. I focused much more about food, witch typically brought by women. My product is yogurt name Yopalit Greek, women eat it loss weight for digesting solutions. The second reason is few company only try to market yogurt to for men. Yoplait one had advertisement a man eating his wife's yogurt.  Men can eat it gain weight. Lot of people that goes to gym use protein shakes, premade drinks to gym."Why drink it when you can eat it"  Product can stay the same with the taste, only different is protein. protein shake need lot of liquid to consume lot of protein. but with yogurt you can eat little and consume more protein.  These way  consumer don't have jug down lot of liquid before going to gym. Yogurt would be fast and easy way to consume yogurt.    

EOC Week 6: 9 Apps

3 Good Ideas

Database of student Portal (Student’s Haven)

Today most students turn in their though a student portal use of web. I been in ITT technical Institute, where they uses, even in my high school had web base student portal, where students, teacher, and even parents can go check on progress of a student. App should have ways to turn in student works. This would be universal database student portals, where any student can upload their homework to their schools for students.

Virtual Flash Drive (VF Drive)

App let the user accessible to upload or download any file type. Wireless connects to a computer from, and can also upload and download any file using your mobile phone. When you save copy on your phone. This app will let you download anything using your iphone.

Alarm Before Accidents

Walking while texting , playing games, calling. App with a alarm that let you know when you hit something. Alarm should off go according to traveling speed of the user.

Bad Apps

"I hate to be a party pooper, but let's face it: Crappy apps are becoming commonplace on the iPhone. "

(By JR Raphael , PCWorld    Aug 13, 2009 6:00 pm)

FatBurner2k

The app let you iphone be the gym. It start vibrating witch make you lose weight. why waist that money to buy the app, jogging and going to gym would be much better idea.

Kiss Me 

It is app that allow you kiss you cell phone in order to find out your kissing rate. The way I see it, people have the phone in sweaty pockets, some sit on it all day , and rub it against their face. last thing a person should put that on their pocket.

SimStapler

The real time equipment simulator, it let you staple thing virtually. I do not see the point of this app. Last time I stapled something, it wasn't that fun.

Best Apps

Angry Birds

A cartoon game, very addictive, fun play and worth spending that $.99 for most people. It let you use birds as weapons to defeat the green pigs. there is so many level for $.99.

Shazam

 "Faster tagging experience and cool new features including 30 sec previews, Tag Charts from 20 countries, Lyrics and Tag on startup! Shazam gives you instant satisfaction when you want to know what song is playing." (apple.com) Let record music that you don't know, and it will give you the song name. This app is very useful when you listening to new song, and you don't know what that song, with this app you record it and tag it. It will you links to YouTube video, lyrics, and iTunes download link for that song.

Pandora 

Sick listening to song from your iPod, start listening to songs over the internet radio. This app let you search your stations by artists, songs, and albums. The best part about is that it is free.  "Pandora on the iPhone is fully integrated with Pandora on the web. Enjoy all your existing stations - and create new ones right from your iPhone, iPod Touch or iPad." apple.com. Pandora isn't just for iphone it is available in so many other mediums.

EOC Week 5: Best and Worst Superbal Ads

Best Ad



Ad Volkswagen Passal : Young Vader

This caught my eye soon as I watched it. It starts with mysterious start war music, Then I was curious what the little Vader do next. Then he try to move things with his mind. I would it to pretty funny, and cute. Even if you do not know start wars you can relate some child play. Ad focus on key feature of the car, that you start the car with remote button, and it make it look like it's miracle. I found this idea to pretty unique in own way. Key elements for it success are the kid and star wars reference. Those key is what attracts the people to watch the ad. This ad to me achieved the sprit of super bowl ads, which is to be funny, to the point, and getting the message through. I think it's a success, because event like super bowl marketing champagne is very broad. This ad very simple but can reach to broad segment of people.


Worst Ad
<a href="http://msn.foxsports.com/video?vid=ff77380d-b67f-43cf-ad17-c4684d61f404" target="_new" title="">Hyundai: Relax</a>


Hyundai: Relax

the commercial contains a abstract images of part of the car. This is your typical car ad. To me I think super bowl is the black friday of marketing. Company is need to put their best efforts for their marketing campaigns. Many viewers watch the super bowl to watch the super bowl ads. companies should bring one of kind, creative, funny ads to the table. Most importantly it must get the message across. I think in this case, I see this kind of ad everyday. So there for I'm most likely to remember unique ad that has sense humor. I think ad itself is good. but this isn't a regular day, just being good isn't going cut customers wish list. I find it creative, but it does not give out anything for that ad to stand out.

Week 4 EOC: Business to Business Vs Consumer Market

                Consumer marketing goes for the regular customers. I count myself to be final buyer, include to consumer market. But companies are not just selling consumer to buy their products, they must also convince other business to buy their products and that business marketing. Although consumer marketing and business marking looks there, there are some variations. “Business markets differ in many ways from consumer markets. The main differences are in market structure and demand, the nature of the buying unit, and the types of decisions and the decision process involved” (Marketing: An Introduction for Education Management Corporation, 10th Edition, Gary Armstrong and Philip Kotle printed page 157.) Consumer marketing very broad and wage and focusing on large amounted of targeted audience. For example, company goes through various mediums to reach consumer by web, phone, and television. As compare to the business marketing tends to be direct and short marking compare to business. A person would expect that consumer market to bigger than business market, because it is more wage and board, focus for more audiences. But it is the other way around, business marketing is usually tends to be bigger than the consumer markets. “The business marketer normally deals with far fewer but far larger buyers than the consumer marketer do. Even in large business markets, a few buyers often account for most of the purchasing.” (Marketing: An Introduction for Education Management Corporation, 10th Edition, Gary Armstrong and Philip Kotle printed page 157.)  Business markets deals with supplier’s to make their products then the company sells to retailer. Banks takes investments from other businesses and then the banks invest and loan money they make more money that way.  Similarity for both marketing would be, there are both keys to having successful business. Business Marketing is more about marketing structure and demand, concerning profits. But if customer satisfactions are not made the retailers wouldn’t make any profits.  For business to find it’s balance marking structure, as well the customer satisfaction.

Week 3 EOC: Making Money for Good

NBA Cares   

            NBA Cares is program done by National Basketball Association.  It is based on children's education and sport. This is mostly out reach program done by athlete. The League's mission illustrate the social responsibilities. "Since October 2005 when NBA Cares was launched, the league, players and teams have raised more than $145 million for charity, provided more than 1.4 million hours of hands-on service, and built more than 525 places where kids and families can live, learn or play in communities around the world"(NBC Cares.) Program break up to  Education, Youth and Family Development, Health Wellness, Live, Learn, or Play, NBA Family, and Partnerships. I think this very value program to kids, because basketball players are their role models.

Sea World Parks & Entertainment

            Continue to spend more for research for marine biology.   "Generally, our donations are focused on health and human services, animal welfare, conservation, education, diversity and environmental protection. "Sea World, Orlando. There aquarium home to many indigence spices .

Disney

            Disney has several outreach programs. Their goal is to be the most positive and productive member of the community.  Disney volunteers have done more than 495,000 hours community service just last year. The volunteer programs 26 year old, along that time Disney has started community service over 42 countries, and donated more than 5,000,000 hours of community services.  They have created several holiday outreach events. Toys for tot where the company partnered with Marine Toys Foundation for the pas 56 years. This program is to ensure the kid across the US will have new toy for the holiday season.

Wal-Mart

            Wal-Mart has decided focus their attestation on hunger . Wal-Mart Foundation has made $ 2 billion commitment through 2015 for hunger relief. Wal-Mart putting more empathize on Military Families, disability community, people who are impacted by natural disasters, underserved groups